墨西哥的商业环境

posted in: 墨西哥 | 1

20140728_230148

Market Demand

市场需求

With its strong commercial ties to the United States and a general recognition and acceptance of U.S. brands by the Mexican population, Mexico is a natural path for expansion into Latin America. Since the arrival of the first international franchise concept to Mexico over 20 years ago, food franchises have continued to show solid growth. This sector includes quick service and fast casual restaurants offering different international food concept franchise options to Mexican entrepreneurs.

墨西哥与美国有着强大的商业关系,美国的品牌在墨西哥普遍都被认可,墨西哥是扩展拉丁美洲的垫脚石。20年前自第一家国际特许经营的到来墨西哥,墨西哥食品特许经营持续稳健增长。这个包括快速和休闲服务餐厅提供不同的国际食品供墨西哥的企业家选择。

The services sub-sector has also been growing significantly in recent years, responding to increasing demand.Franchise concepts such as services for children (education, entertainment), and personal and senior care services among others have good market potential for many years to come.

Traditionally, large cities like Mexico City, Monterrey and Guadalajara have been the first location of choice to open a new franchise concept. Nevertheless, smaller cities have been successful in developing franchise business opportunities. This trend is due to local populations looking for new products or brands, including international

concepts.

特许经营部分服务行业近年也大幅增长,以应对日益增长的需求,如儿童服务(教育、娱乐),个人以及老年人的护理服务等,多年来都有很大的市场潜力。

传统上,在大城市像墨西哥城,蒙特雷和瓜达拉哈拉开设特许经营是第一选择。然而,小城市已成功获得发展特许经营业务机会。这种趋势是由于当地居民寻找新产品或品牌,包括国际品牌。

2014-10-26 22.28.03

Market Data

市场数据

Over the last few years, Mexico has developed a robust franchise culture. While a non-franchise business in Mexico has only a 40% chance of surviving more than two years, 95% of franchised businesses still operating in Mexico have been established for more than five years, demonstrating the endurance of established brands.

There are currently over 1,200 franchises registered in Mexico, with 70,000 points of sales generating about

800,000 jobs.

在过去的几年中,墨西哥已经建成一个健全的特许经营文化。而不是特许经营的业务在墨西哥经营超过两年的只占40%,95%的特许企业在墨西哥经营超过5年,说明建立品牌的持久性。在墨西哥注册特许经营企业目前有1200多家,70000销售点,为墨西哥带了800000个就业岗位。

According to the Mexican Franchise Association, about 80 percent of franchises operating in the country are of Mexican origin, 10 percent are from the United States, 3 percent from Spain, and the remaining 7 percent of the market is shared by Canada, Central & South America and Europe. Firms from other Latin American countries are finding Mexico to be their best option to expand internationally, and are focused on exploring secondary markets.

墨西哥特许经营协会称,大约80%的特许经营企业是墨西哥裔,10%来自美国,3%来自西班牙,,剩下的7%的市场份额被加拿大,中美洲,南美洲以及欧洲所经营。来自拉美丁国家的公司发现向国际扩张,墨西哥成为他们的最佳选择,并着重探索第二市场。

Best Prospects

最好的前景

Mexico offers numerous opportunities for a wide variety of firms looking to expand into a new market.

墨西哥提供了大量各种各样的机会给公司去发掘新的市场。

Food Industry:

食品产业

Today, changes in lifestyle have resulted in an increase in the consumption of fast food. The total market for the fast food industry is around US$ 2 billion dollars a year, and is divided between:

- Pizza restaurants: 37 %

- Hamburger restaurants: 30%

- Others: 33%

今天,生活方式的变化导致的增加的快餐的消费。快餐行业的总市场大约是每年20亿美元,大致分为:

比萨餐馆:37%

汉堡包餐馆:30%

其他的:33%

mex-view

Thanks to a growing population, total food consumption is expected to grow at an even faster rate, increasing between 20 and 30% next year. Almost 55% of the population is below 25 — one of the highest percentages for an upper-middle-income economy anywhere in the world.

由于不断增长的人口,粮食消费总量预计将以更快的速度增长,明年将增加到20%~30%。几乎55%的人口是低于25岁,属于全球高比例的中高收入水平经济之一。

New trends in the food/restaurant sector include upscale dining restaurants as well as healthy food franchises.

食品/餐饮行业的新趋势包括高档餐厅以及健康食品特许经营。

Senior Care Services:

老年人的护理服务

Lifestyle changes, economic conditions and the arrival of new systems and products that can improve the quality of life for senior people, have changed the profile of this market and its future development. The retirement sector is divided into five service categories; active adult, independent living, assisted living, memory care, and nursing care. Currently all five retirement community types are operating in Mexico.

生活方式的改变、经济条件、新的系统和产品的到来,可以改善老年人的生活质量,改变了这个市场的经营模式和未来的发展。退休部门分为五个服务类别; 活跃长者,独立的生活,生活的帮助、记忆的保健和护理

。目前在墨西哥所有五个服务都由退休社区经营。

Home care services

家庭护理服务

Integral home care service is gaining importance in the market, as most large hospitals in major Mexican citiesalready have an organized integral home care service for patients that prefer the comfort of home.

完整的家庭护理服务是获得市场的重要性,因为大多数墨西哥的大城市中的大医院已经有一个完善的组织为病人家庭护理服务,从而得到更喜欢舒适的家。

Senior care services

老年人的护理服务

Market potential in the senior care sector has attracted the attention of many groups that have identified a good opportunity to do business in this niche market. Some senior care institutions are expanding services to offer medical attention, supervision and other services for patients. Additionally, investment groups are constructing residential retirement projects with integrated services including medical and home care services.

高端保健服务市场的潜力吸引了许多团体的注意,发现了一个很好瞄准机会的市场。一些提供高级的医疗保健机构扩大服务,监督和其他服务。此外,投资集团建设住宅退休综合服务项目,包括医疗和家庭护理服务。

Education Services:

教育服务

Growing demand for childcare services is due to rising female participation in the labor market, and busier working schedules among parents. Additionally, increasing importance attached to early socialization and good quality educational services for child development has increased growth. To satisfy this growing demand, a wide range of child services is currently available, especially in large cities. Early childhood centers, fitness programs, and specialized programs in areas such as math and language have also become very popular franchise opportunities.

对儿童保育服务日益增长的需求是由于女性参与劳动市场的频繁,父母的繁忙。此外,重视提高早期社会化 和儿童发展增加了对的优质教育服务提高。为了满足这种日益增长的需求,目前大部分的儿童服务是存在的,尤其是在大城市。幼儿中心、健身项目和特殊项目等领域的数学和语言也变得商家以特许经营方式经营。

mexico-banner-1

Leave a Reply